It’s all about us
(JK, we got you)
Made Candid is a social-first content agency built for brands that want to be in the culture—not interrupting it with ads.
And who better to run it than a team that grew up in the era of social media?
We redefine how brands connect, communicate, and convert in the era of short-form storytelling by blending strategy with the cultural fluency of the digital generation we are a part of.
Our Team
omaya bader
managing director
Hey, I’m Omaya, but you can call me Omz(y)!
With a degree in communications, and after surviving agency life–corporate, but make it character development, I built a hybrid skill set across social strategy, platform management, content creation, and copywriting; which naturally evolved into Made Candid, a way of working that’s direct, authentic, and part of the social-noise from every angle.
I create from inside the culture, not above it; Gen-Z, chronically online, and raised on the very platforms your brand and the literal dinosaurs running most agency partners are still trying to “figure out,” resulting in work that feels compelling, current, and candidly creative.
Rund Samman
creative director
Hey guys, it’s Rundovi!
With over 5 years of experience in graphic design, I worked my way up to art directing shoots, creatively directing campaigns, and designing pretty much—well, pretty much anything you can think of!
At Made Candid, I bring a strong visual point of view and a real understanding of Gen Z culture; what feels authentic, what actually stops the scroll, and what doesn’t try too hard. I know how to turn ideas into visuals that feel current and intentional, bringing your brand’s visuals to life, the way they’re meant to work on social.
Candidly, yours
At Made Candid, our mission is to redefine how brands and creators show up online.
Not just with aesthetic content and brand campaigns, but with strategy, intention, and cultural relevance. We’re here to bridge the gap between storytelling and performance, helping clients understand how to speak the language of short-form digital content, ride trends with purpose, and convert views into value.
why social first
At Made Candid, social isn’t an afterthought or a distribution channel; it’s the foundation.
We shape ideas around culture, format, and behaviour first, ensuring content feels native, timely, and intentional, not recycled or out of touch, allowing brands to connect more naturally with their audience, and show up consistently in moments that matter.
Social-first means building brands where attention actually lives. Instead of forcing traditional campaigns onto social platforms, we start with the platforms themselves.
dubai isn’t just a city, it’s a stage
It is where tradition and innovation collide, creating a culture that’s as bold as it is diverse.
Dubai thrives on ambition. It’s fast, it’s forward-thinking, and it attracts global talent, ideas, and energy that never sit still.
For brands, that means one thing: you can’t show up safe. Dubai’s audiences expect content that’s sharp, culturally tuned-in, and made to move as fast as they do.
At Made Candid, we get that. We translate the city’s rhythm into strategies and stories that actually connect, because blending in is not an option here.